What Is Womf
What is a Blog?
The word 'blog' is a blend of the words 'web' and 'log'. It's also the word used to describe a user-generated website where people can enter their thoughts and opinions in a journal style. These are then displayed in reverse chronological order.
And guess what? People want to hear what you have to say. Why? Because we're more likely to trust what our peers have got to say, than the content that media companies are paid to give us.
The world of blogs is growing; in fact there are already nearly 20 million active blogs with 1.2 million posts per day. (A 'post' is the word used to describe the action of writing a blog)
So now you know, you too can become a 'blogger'. If you've had experiences worth sharing, knowledge you'd like to pass on or questions you'd like answered, just 'blog' them!
What is WOMF?
The word WOMF started life as an acronym, standing for Word of Mouth Forum.
But it's used in all sorts of ways. If a shop gave you good service, you can 'WOMF' them. That means passing on your experience via the WOMF website. That business will then have been 'WOMFed'.
See what I mean?
The website itself is owned by the community and run by the local radio station, newspaper or television station. So it only communicates to local people.
In bigger cities, the regions are subdivided so the information you're looking at is always relevant to where you want to shop.
There are around 300 different categorised sections so the information you're looking for will always be easy to find, and the experiences you share will always be relevant to the reader.
The Power of Word of Mouth
Word of Mouth has always been the most powerful form of advertising, and even more so now!
We don't trust advertisers and salespeople as much, so we're looking for referrals from people we know and trust.
The Word of Mouth Forum is a way of extending the circle of local people we can go to for trusted consumer information. We can choose a specific subject, read about the real experiences other people have had and use this information to make better informed decisions.
My Opinions Matter
The reason your opinions matter is because they're relevant. Because the opinions and comments you post on WOMF are categorized and region specific, they'll always be relevant to the discretionary reader.
For example: If you commented on an experience with a local 'roofer' on a standard blog site, most readers would think, 'so what'.
But if you post your comment in your local WOMF site, under the category of 'Roofing', then the only people reading it will be other consumers looking for advice on which roofer to choose. Or, people in the roofing industry.
They'll both benefit from reading about your experience.
Sometimes good service deserves more than just a thank you, it deserves to be WOMFed. On the other hand, if you've had a bad experience, you should also WOMF it. That way you'll alert other people and give the relevant business a chance to fix the problem.