Social Media is just as it says… "social".
Social Marketing, on the other hand, is more about businesses taking advantage of a technology platform to get feedback, opinions and reviews of their business in an honest, direct, and constructive discussion. It is a “local” forum that helps not only the local business but also the local consumer navigate the truth in today’s advertising avalanche. “Word of Mouth” either helps you succeed in business or it kills your business. I ask you…do you want to know what your local customers and potential customers say about you? How can you reach them through other means than just traditional media? How can you get consumers to be your customers by using your best and most loyal customers to give you great positive word of mouth? WOMF in your community is the answer to these questions. You no longer can ignore the masses and social marketing. It is here and it is real.
- Lee Marshall: Head WOMFer.